Ausra, repetition is essential. Without repetition there is no process and no progress. Yes, it’s repetition that leads to neuroplastic change.
Every time you notice that you have an addictive desire, you have an opportunity to repeat “Working Through”. Part of that process (although not the entire process as there are other things) is recalling the bad feelings – the undesirable consequences of overeating and/or the benefits of not overeating.