Reply To: The brain’s chemistry and addictive food

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#8856
Louise
Participant

I found what the video says about labels and logos influencing choice interesting.

For example, when I was in the supermarket yesterday, I was strongly drawn to items with a yellow ‘reduced’ sticker (I love a bargain). This not only made some of the addictive food more attractive to me – it also gave me a justification for buying it and eating it later.

I’m glad to say that on this occasion, I worked through my addictive desire, rather as you did Renee – looking at the items, knowing I can buy them and eat them whenever I want, and also being aware that choosing to do that has negative consequences, in this case probably making me sleepy in the afternoon, and then unable to sleep at night. So they stayed on the shelf this time (which is an even better bargain than buying them 😃!)